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August 3, 2018
By: TOM BRANNA
Editor
To celebrate nearly 20 years since its launch, Fresh gave its Soy Face Cleanser a new-limited edition look in partnership with NYC-based fashion illustrator Blair Breitenstein. Inspired by the “Soy Girl” that graced the original tube, Breitenstein created her own “Soy Girls” using watercolor and markers. “I was really excited to work on the Soy Face Cleanser because I got to bring the Soy illustrated girl to 2018,” said Breitenstein. “She’s different than the normal girls I create. She’s also...
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